Perhaps you are already familiar with e-commerce term, but what
about the m-commerce or Mobile
commerce term? The phrase itself first
appeared in 1997 at the opening of the Global Mobile Commerce Forum; denotes
the delivery of e-commerce capacities straightforwardly into the consumer’s
hand, in all places, through wireless technology. In other words, m-commerce
involves the purchasing and selling of products and services by the
use of wireless handheld gadgets such as personal digital assistants (PDAs) and
smartphones. It’s like retail outlets in your pocket!
Indonesia e-commerce market is still a huge
potency, and since m-commerce identified as the following generation of
e-commerce, the market potential of Indonesia m-commerce can be further
developed. There isn’t any data mentioned about Indonesia mobile commerce
potential; yet according to Wikipedia, worldwide mobile commerce is worth US$230 billion. In this case, Asia
is in place of almost half of the market –beyond US and Europe- and even Asia
m-commerce market has been predicted to achieve US$700 billion in 2017.
Therefore
Indonesia e-commerce big players like Telkomsel ensures that m-commerce is the
future potential market in this country. With the main goal of exploiting the
m-commerce market prospect in Indonesia, Telkomsel and eBay joined and launched
new marketplace portal http://blanja.com at December 8th, 2014. In the same event,
to support and offer their customers with highly developed facilities,
Telkomsel also launched 4G LTE technology for the first time. 4G system is the
fourth generation of mobile telecommunication technology that provides mobile
broadband internet access to different mobile devices such as smartphones,
PDAs, and laptops.
As
a subsidiary of Telkom Indonesia, Telkomsel is one mobile phone network
operator with great amount of subscribers -122 million subscribers at present-
that has widest network coverage (97% of Indonesia). Along with the suitable
global marketplace platform of eBay, a worldwide well-known e-commerce company,
Blanja.com is expected to be able to successfully penetrate e-commerce market and
future mobile commerce market as well.
For online shoppers, Blanja provides fun, easy, secure, and comfy
shopping anytime, anywhere, with any gadget in buyer’s hand.
The
majority products to sell at Blanja derived from local SMEs (small and medium
enterprises). So, the existence of this marketplace is in line with the
Telkomsel strategy that also committed to build an Indonesia digital ecosystem.
Through applied eBay platform that suits Indonesia market, quality goods of
verified SMEs can be fast and widely distributed at relatively low cost and
good price for Indonesia and global buyers.
Note : Do you plan to
start your own e-commerce platform? Check out first this useful guidance: how to launch an e-commerce site in a day
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