Aug 21, 2012

5 Techniques to Gain Free Traffic to Your Website

Getting traffic is often the sole purpose of creating a website.   Whether you simply want to share your views with the world or would like to gain financially, without traffic your website isn’t likely to be considered successful.  Although there are many paid ways to gain traffic, there are also a number of free ways to get traffic flowing into your website.  Below are 5 tips on getting free traffic to your website.

Search Engine Optimisation
Search engine optimisation is the process of optimising your website – both on and off the site itself – for the purpose of obtaining better rankings in the search engines when your keywords are searched for by a user.  By moving your way to the top of the SERP you will experience a huge surge in ‘organic’ traffic.  While you can pay a hefty sum for search engine optimisation experts, there are also numerous websites dedicated to providing you with the details of carrying out your own SEO campaigns.

Create a Free Product or Service
Let’s face it; most of us love free stuff – especially when the free stuff is quality material.  One example of a free product that you can easily create for free is an eBook.  These are digital books that people are able to download directly off your site and read on their computer.  Pick a large topic in your niche and stuff the book full of great, engaging content that will be beneficial to your readers.  If it’s good enough, they’ll pass it on and you’ll quickly see a spike in traffic.

Use Social Media
Another excellent way to obtain free traffic to your website is through the use of social media.  Sites like Twitter, Facebook, and LinkedIn have become exceptionally popular.  By staying active and engaging the users on social media sites you can often gain a number of loyal readers and customers.  In addition, people often use these sites to share content they love.  By consistently offering fresh content, you’ll certainly gain a nice chunk of traffic.

Social Bookmarking
Perhaps one of the quickest ways to obtain free traffic to your website is by taking advantage of social bookmarking websites.  Sites like Reddit, Digg, and StumbleUpon have a large base of active users always looking for fresh content.  After creating a great article, consider letting people know by bookmarking it on the most popular social bookmarking properties.  However, use these sparingly – you don’t want to become known as a spammer, otherwise you’ll likely be banned.

Use Offline Promotion
Often overlooked, the offline world is an excellent place to gain some free traffic.  Techniques used in offline promotion of your online website include: providing the URL on your business cards, swag, and possibly on your vehicle.  If you’re in the right niche with a large following, you can also consider selling merchandise to raise the bar even higher.  While offline promotion can be a little more work than the other methods mentioned, it can be an excellent way to boost your traffic.

Sharon Freeman writes about SEO and other online marketing techniques for the AustralianWebMarketers. blog
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