Infographic: Sustainable Art

As the world becomes more conscious the impact we make on the environment, sustainable design choices become more accessible. From upcycling furniture to using natural paint, the options are endless. Recently entire industries have adopted eco-friendly practices. In the art industry, designers from all over the world have committed to sustainable artistic practices by creating an entire field of art called sustainable art. Artists operating in this space use techniques such as closed loop fashion, up-cycling, and land art to protect our earth, to add artistic flare, and to inspire world-wide change. Invaluable created this visual that features ways that artists are adopting more sustainable techniques and how they impacts our world. Read through these practices and get inspired to make sustainable choices in your home and in your life.

Please include attribution to invaluable.com with this graphic.

Essential Amenities Nuclear Families Should Consider While Buying Home

As the dynamics of society is changing, the concept of joint family seems to get evaporated. Gone are the days when people used to prefer staying in a close-knit joint family. Now the priorities of home buyers have changed. Opting for a small home for a nuclear family, which comprises of a husband, wife and children is more economical and convenient. A large house serves no real purpose for a nuclear family apart from injecting a sense of luxury and burns a hole in the pocket. Modern home buyers are looking for a safe neighbourhood, conveniently located equipped with urban amenities to ensure a healthy and comfortable lifestyle.

While looking for a residential complex in Maheshtala, a few factors topped our home buying checklist that is absolutely necessary for a nuclear family.

1. Safety & security:

One of the biggest perks of living in a joint family was safety. In a large family, there was always someone or the other to check on elderly people or little kids. In case of nuclear family, where parents leave for work leaving behind the kids or elderly, security assumes greater significance. Before settling for your home in an apartment complex, make sure it is equipped with state-of-the-art security systems, 24X7 securities with CCTV surveillance.

2. Utilization of space:

Since there are constraints of space, there should be well-designed unit where spaces are utilized in the best possible manner. Small homes need to be compact yet space-efficient. So, apartments are a natural choice to meet these criteria than standalone properties. The property should fulfil the needs of the family as well as be appreciated in value in the days to come.

3. Excellent connectivity:

Proximity to the workplace and basic necessities including school, colleges, hospitals, shopping malls etc are important factors because in a nuclear family there will be less helping hand to deal with the everyday nitty-gritty. In case of any trouble, the resident should get all the necessary help needed within a stone’s throw distance and reach places in the shortest possible time.

4. Recreational activities:

Staying in a nuclear family can be depressing if someone has already reaped the benefits of a joint family, anytime earlier in his life. Now apartment builders are coming up with new modern lifestyle amenities to make life more comfortable and enjoyable. Swimming pools, community halls, gaming zone, badminton court, kids’ play area etc are meant to quench the thirst for amusement in apartment complexes.

5. Healthy lifestyle:

Apartment complexes often lack the presence of greenery. In nuclear families, residents prefer to adopt a healthy lifestyle as there are fewer people to look after each other if fallen sick. A congenial, pollution-free environment in the property’s surroundings is something a modern homebuyer seeks. Gymnasium, yoga deck, walking pathways are few amenities necessary to stay fit and adopt a healthy lifestyle.

Six Ways of Writing Effective Marketing Content

With the increasing time, people are spending on the internet, the need for good content is also on the rise. Successfully, the content can be converted into sales. Before writing that copy, you need to know that there are many ways to improve marketing content.

1.   Know Your Target Market

Writing your blog needs to be done with the audience in mind. Knowing who they are is not enough until you know about them in-depth. Know the time they spend online, what they look for, what they prefer, and ultimately offer them content that resonates with them. Such invaluable information allows you to leverage on their needs, promise a solution, and provide the solution through whatever your products. You can do this using Maslow’s Hierarchy of Needs and leverage on their security, esteem, physiology, social, and self-actualization.

2.   The Psychology of Exclusivity

Content marketing requires you to connect with your audience in inexplicable ways. Using the psychology of exclusivity in content writing means that you make your audience feel special. Make it look like they are chosen. Isolate the offers you give to each customer in a way that makes them feel warm about your message. This method would make your content delivery effective.

3.   Give the Messages an Emotional Touch

There is a phrase that classifies the human being as an emotional being. Although you may think to tell a consumer about the features of a product may work, this only appeals to the consumer's logic. You need to ask yourself how many times you bought something without thinking through your choice.

Appeal to your consumer's emotional side because that can earn you a sale. To some consumers, good features can mean the product is expensive. Instead of, “This mobile phone is made of a Corning’s Gorilla Screen,” why not say, “Say goodbye to mobile phone screen damage with the amazing Corning’s Gorilla Screen.”

4.   Use Analogies and Metaphors

Writing marketing content may appear easy to many, but it, not 1-2-3, you can be concise, clear but fail to be compelling. The reason most people buy certain items is that they find value in the products. How do you give value to products without being technical and boring?

Using metaphors and analogies. Companies like Coca Cola do it perfectly through statements such as, “Taste the Feeling.” The image that comes to the mind is all that counts in proving how valuable the product is.

5.   Create an Urgency

How many times have you been convinced about buying something only to end up not buying it for a long time? The lack of urgency in a customer can cost you successful clicks that did not cause any real conversions.

Your message needs to get your customers off their comfortable state of mind. Creating urgency through marketing messages requires the use of tactics such as "Setting deadlines." Most of the examples you already know about such as, “97% of the stock sold out” could put your target consumer in a hurried state.

6.   A Good Call to Action (CTA)

You need to be clear about your intention. Do not go for the standard, buy now, click here, and call now buttons. Your call to action needs to push the consumer to take that action. Many available CTA formulae could work wonders for you. 

Writing successful marketing copies just got easy with these tips. The list continues, but this should get you started on the right path.

Benefits of Natural Latex Mattresses

When it pertains to buying a bed mattress, there are a lot of "buzz words" out there that can make it complex. You might see "organic mattresses" as well as "natural mattresses" but, what's the difference between these kinds of products? It ends up; there is rather a huge difference.

organic mattresses New York are entirely free from bleaches, toxicants, germicides, and dyes. In these bed mattresses, all the products such as the covers and also springs are not dealt with using any chemicals. Organic mattresses offer a lot of advantages over other types of mattresses.

Organic mattresses in Philadelphia are ending up being very prominent nowadays because of the increasing health worries and raising a variety of lung diseases among youngsters. All types of items that are made using artificial material have some kind of unfavorable impacts on its customers. So it is frequently far better to find much healthier options for those points that are used on a daily basis.

Though frequently regarded to be the same point, organic mattresses and natural mattresses are totally varied from each other. Organic mattresses are those in which no damaging materials have been utilized, also to the smallest component. While making the fibers of this mattress, no chemicals are made use of at all. If toxic substances are utilized while making the mattress, it is not offered a certificate for an organic product.

What is the Difference Between and Organic vs. Natural Mattresses?

With some other, "organic" means it includes no synthetic products while "the natural" includes fewer synthetic products. Lots of mattress manufacturers utilize the terms reciprocally, indicating that if you are particularly sensitive regarding making use of artificial materials, you will certainly need to explore the particular make-up of the bed mattress.

How to Choose In Between Organic vs. Natural Mattresses?

Everyone is trying to be more healthy and wellness and ecologically conscious these days, from things that we consume to the method we drive. Yet one location that a lot of people overlook is their mattress. Wouldn't you want the one beneath you to be as good for your body and as helpful for the setting as feasible? We would as well.

Benefits of Organic Latex Mattresses

•  Chemical Free
• Hypo-Allergenic
• Regulates Temperature
• Sustainable and Biodegradable
•  Extreme Support and Minimal Pressure
•  Comfort and Elasticity
• Naturally Flame Resistant

Benefits of Natural Latex Mattresses

• No Unsafe Chemicals, No Dust Mites, and also No Microbes. The natural mattress does not consist of hazardous chemicals
• Assists Your Sleeping Pose. Getting up with body pains is a major grievance versus a bed mattress
• Breathable
• Resilient and Robust
•  Eco-Friendly

Are you looking for the best natural mattress in Pittsburgh? We at The Organic Mattress Store provides the best natural mattress in Pennsylvania as well as in Pittsburgh at a very reasonable and affordable rate. To know more about our products and their originality, feel free to reach us at our official website theeastcoastorganicmattressstore.com.